Search Engine Optimisation (SEO) is perhaps one of the biggest investments you can make in your digital marketing, but sadly, many companies simply don’t recognise it’s value. Well, we’re here to change all of that. Because if you are savvy and recognise its value, and are willing to invest the time and money into getting your site ranking on search engines such as Google, the long term benefits are priceless! And just to give you an idea of the possibilities, in 2019, Google received nearly 2.3 trillion searches online!
So what is it?
Google’s search engine algorithms use more than 200 factors to rank websites! Just stop and think about that for a second. 200! So the next time you say, why isn’t my website at the top of Google for a certain keyword, maybe it’s because you aren’t working with their rather extensive algorithms. SEO basically works to what these algorithms like to see. From developing onsite SEO, to working on offsite optimisation, there are so many ways that a website’s organic rankings can be boosted to help you climb the ranks to the top of that Google ladder.
SEO that delivers results which helps your brand and business grow
Like shifting sands, staying on top of your Search Engine Optimisation is key, and knowing what Google is looking for when crawling websites is the secret to success! So if your site is new to the big world wide web, or your site needs some polishing to get it singing, SEO could be your secret weapon that sets you on the road to success!
Do your homework
Create a plan of attack
Give it a chance
Analyse and evaluate
Just like Google Ads, we’d always recommend incorporating your SEO activities into your broader digital marketing strategy, that way, you can fully evaluate its effectiveness. But your new nifty SEO knowledge can also complement other tactics that can generate you results quicker. So combined, your digital marketing will be cooking on gas!
Like banana bread and a cuppa, SEO and other digital marketing tactics go hand in hand
But don’t worry, we’ll never leave you high and dry. Our team are all experienced professionals and are here for you. And if we don’t have the answer, we’ll work our network until we do.