Oberlo reports that a massive 49% of consumers would like to receive promotional emails from their favorite brands and that 81% of SMBs still rely on email as their primary customer acquisition channel. So with figures like that, it makes email marketing sound like a no-brainer right? And if we’re being honest, it’s one of our favourite tactics to use as it’s so cost-effective and when done well, can be incredibly powerful!
So what is email marketing?
Well, in a nutshell, it’s one of the most effective ways you can choose to get a message out to your customers or audience. Split test subject lines, target the day and time of day they are sent, set follow-up campaigns via automations, the list is extensive! We bet you can’t sit back for more than 5 mins without another email landing in your inbox, but, the question is, what makes you want to open, read and engage with the business who sent you the email in the first place? Well, that’s where our nerds can work their magic for you.
Which platform should I use?
Much like cars, not all email platforms were created equal. But if we are being honest (which we like to do), the right platform comes down to what you want to achieve from your email marketing. For example, if you just want to send newsletter or broadcast emails to your existing database, that’s fine. But if you want to look at using email marketing for lead generation and build in the likes of automations that will help take your campaigns from hero to, superhero, we’d be recommending another platform.
But don’t worry, email marketing does set our world on fire, so rest assured, we will help to skyrocket your email communications!
Email marketing that helps engage with new and existing customers
So I think we are all agreed that email marketing is quite frankly, awesome! So the next step is understanding the process we go through when it comes to email marketing. As although it sounds like magic, it does need to be well thought and well-executed to give results like you’ve read above.
Who and what?
Who are we targeting? What data are we using? Is your data structured to allow for segmentation? What email format are we using? If you know all this, great! But don’t worry if not, we can handle all of this for you!
When?
Timing, as they say, is everything. Our clever nerds know the times of the day and week when you stand the best chance to engaging with your target audience, and for a slice of banana bread, we’re willing to share this insider knowledge!
Outcome?
What do you want to say to your customers and what action would you ideally like them to take? Are automations needed? If so, we’ll create your workflow for you as well.
Analyse and evaluate
It’s important to review what your target audience does once they have received your email, are they clicking on the same thing? Did they unsubscribe? Did one link perform better than another? Analysis and evaluation are key to getting the maximum return on your investment!
Standalone or inclusive? Which way will you go?
Email marketing can be treated as a standalone activity if you wanted, we can build, test, send and evaluate for you and make suggestions for improvements, but if you really want to boost your marketing and sales activities, consider whether a broader digital marketing strategy that incorporates email marketing is better for you? No matter which way you choose, we are here to help and guide you.
Consider the next steps after your email marketing campaign has gone out. How will you captivate on this data and leads fully?
But don’t worry, we’ll never leave you high and dry. Our team are all experienced professionals and are here for you. And if we don’t have the answer, we’ll work our network until we do.
