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Bourbon Street Marketing Email Marketing Services

Email marketing for lead generation. Are you on board yet?

Marketers who use segmented campaigns note that as much as a 760% increase in revenue says the clever guys at Campaign Monitor. They also say that for every $1 spent, email marketing can yield $38 in Return On Investment (ROI). These impressive stats are just two reasons why email marketing is viewed by many as the most effective digital marketing tool for businesses. This means that if you can master the data set that you are emailing, get the title and content just right, and send it at the right time, email marketing can catapult your digital marketing activities. Sounds good right?

So why do we love email marketing so much here at Bourbon Street?

Boost brand awareness

Whether you are sending newsletters, broadcast communications, or lead generation campaigns, done right, email marketing is a fab way to boost your brand awareness and get your key messages delivered directly to your audiences.

Generate qualified leads

And then, once your awesome email campaign has landed in their inbox and caught their attention, they can really generate quality leads (or sometimes direct conversions) to support your sales function. Whether you are promoting a new course or product or want to encourage upgrades to higher subscriptions, quickly capturing some lead information that feeds into your Customer Relationship Management (CRM) system ready to be worked will be music to your ears!

Set automated follow-ups

Not everyone is ready to buy there and then. They will take a look, browse a while, maybe read some reviews and that maybe all. But that is a warm lead, they are interested. But how to you captivate on this? Well, through some clever automations that track and segment your customer behaviour to enable re-targeting, that’s how. So understand what links your data clicked on, and how far through the sales funnel they got, and if needed, retarget them a few hours or days later in case they are ready to convert then. In fact, ReadyCloud say that proper integration of retargeting tools (such as email) could lead to a 147% increase in average conversion rates.

So, although we may be biased because we love email marketing so much, we think that the numbers say it all. So, you want to dip your toe into the water of email marketing, or dive headfirst into the pool, the Bourbon Street Marketing Team are here to help. Simply contact us and let’s have a chat.

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