Have you ever asked yourself – who are our customers?
You may reel off a couple of account names or a few demographic/geographic details quickly easily – but ask yourself again – do you really know your customers? Who is your audience? Within your audience who are your SDMs (Senior Decision Makers) who have the power to assign some of their budgets to your goods and services – and not forgetting, who are you influences who may not have budget sign off authority but they have the ear and the trust of your SDMs
So what is a customer persona and why are they so important?
Let us tell you – it’s the cornerstone of any marketing/engagement/lead generation strategy. Without knowing the who – the what, when, how, and why would be as much use as a chocolate fireguard. And although we are a fan of chocolate in most instances, on this occasion, we don’t think it can help!
If you cant engage with your customers in a relevant way, they will lose interest in you and find another provider or solution. You know the saying about first and lasting impressions….
So cue our Customer Persona Mapping, which will take you back to basics. Whether you need to re-connect with your audiences, broaden your demographics for paid advertising or you are launching a new product into the market; you need to know who your customers are, how they interact with your brand, and why they will pick you over the rest. This is why we’ll often work on your Customer Persona Mapping and Value Proposition at the same time, to give you the knowledge you need to underpin the rest of your marketing and sales activities.
Knowledge is power, as they say
Our team here at BSM will take care of all that for you via desktop research. We’ll review the existing data, delve into your customers/clients (old and current), review those inquiries that didn’t quite make it to being a customer, and really get to grips with what your ideal customer looks like. By the time we’re done, you’ll know things like…
How long your target audience have been in the industry for
Their job titles and average salary
Their professional interests
Their workplace challenges
…And much more! Some may say it’s a bit ‘Big Brother’ to be this informed about your customers. But we say that if you are going to talk to them, aren’t you best starting off talking to the right person with the right message? Yep, we thought so.
Value propositions for brands that speak the right language
A good Value Proposition can give you an advantage over your competitors, and let’s face it, who would say no to having a small advantage, especially in business! Your Value Proposition is often what your potential customers use to evaluate you, and for many consumers, it’s the first thing they encounter when exploring your brand.
So, having a clear, concise Value Proposition is a no brainer if you want to succeed in business! And that’s why you have us! We will;
- Describe what makes your business benefits valuable to your customer in a quick and digestible way that will make your customer sit up and take notice
- Identify how you can help resolve your customer’s main problem
By connecting this value to your buyer’s challenges, your value proposition will become more clear. This is what helps differentiate your brand as the best solution for the product or service that your customers are looking for. Now, who wouldn’t want to nail that?
Believe us, Customer Personas and Data Mapping are just the start…
But don’t worry, we’ll never leave you high and dry. Our team are all experienced professionals and are here for you. And if we don’t have the answer, we’ll work our network until we do.